United Nations Global Compact 2010 Survey

Thursday, June 09, 2011Comments (0)


The United Nations selected Accenture to do this latest survey of its Global Compact members, with more than 750 responders from large, Fortune 500, and global companies. The trend is that CEO's, across industries, are more committed to sustainability than ever before, with perceived benefits of greater trust, brand recognition, and customer loyalty. They are looking to offset social responsibility with lower costs, stronger customer relationships and increased revenues.

This is good news for the small-to-medium sized business (SMB). As new frontiers are conquered by these giants, they are making more sustainable infrastructure, energy, transportation, financing, and utilities available for all businesses. Furthermore, they will be innovating new technologies available to all. And, the SMB can learn from their lessons and best practices, while avoiding their pitfalls. This is a primary tactic of our company in working with our clients, to leverage the knowledge from the "big guys".

However, according to this study, A New Era of Sustainability: UN Global Compact–Accenture CEO Study 2010 by Peter Lacy, Tim Cooper, Rob Hayward and, Lisa Neuberger, "while most CEOs are placing sustainability at the core of their strategies, many are struggling with execution. As we (have demonstrated) with the participants in Sustainability 24, cross-industry conversations are more common in sustainability than in most other business areas, and we believe that executives in every sector can learn from others as they turn ambition into action on the journey to a new era of sustainability."

This is good news to Sustainable Business Systems, as this is the exact strategy we have taken to give our clients the opportunity to do the same, on the SMB scale, with our Systainership™ Officers' Club. This is a true mastermind service, with facilitated meetings to focus on your key business issues, leverage the experience and expertise of your fellow members to do so. We hope you are as excited as we are in the launch of this new program. As it gets off the ground, we would be interested in receiving your comments about how such a program could benefit you in honing your sustainability leadership. You may enter them below.

Dedicated to your success.

 

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